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 AU Library Subject guides Corporate Communication

Subject Guide for Corporate Communication

On this page you will find a selection of Business Communication information resources, including some selected topics from within the field such as consumer behaviour, advertising and social media. You are welcome to contact us if you need help or have suggestions for additions to the page.

Article databases

  • Business Source Complete
    Large article database covering a wide range of business topics; management, marketing, branding, consumer behaviour, business communication, social media, corporate culture, etc. Includes academic articles, articles from trade magazines and business reports.
  • ABI/Inform Global 
    Large article database covering a wide range of business topics; management, marketing, branding, consumer behaviour, business communication, social media, corporate culture, etc. Includes academic articles, articles from trade magazines.
  • Science Direct 
    Smaller database containing academic articles and e-books published by Elsevier. Covering such areas as management, marketing, branding, consumer behaviour, business communication, social media and corporate culture.
  • Emerald 
    Smaller database containing academic articles from the publisher Emerald. Covering such areas as management, marketing, branding, consumer behaviour, business communication, social media and corporate culture.
  • Sage Journals Online 
    Smaller database containing academic articles from the publisher Sage. With a broad coverage of the social sciences, including politics, sociology, economics, marketing, management, language and communication.
  • Other article databases 
    See the database list from AU Library, Fuglesangs Allé.

Dictionaries

    Consumer behaviour

    • Passport  
      Passport (formerly GMID - Global Market Information Database) from Euromonitor provides information on demographics, economics, consumption and market conditions. Here, you can find  product/consumer statistics, lifestyle reports, market reports and company reports.
    • World Advertising Research Center (WARC)
      Portal containing various analyses, reports, news, articles and case studies within the business communication field - e.g. marketing, branding, consumer behaviour, etc. The data is, in many cases, evidence-based and may originate, for example, from ESOMAR or Advertising Research Center.
    • Statistics Denmark
      Under the topic "Prices and consumption" you can find national statistics on the sale and consumption of alcohol, tobacco, property, food, cars, etc.
    • International statistics
      Statistics Denmark has compiled links to various international statistics on prices and consumption, divided into European sources and sources from the rest of the world.  
    • Academic articles 
      See, for example, the list at the top of this page under good places to start - article databases

    Advertising

    • Adforum
      Access to information on the global media industry. Adforum contains more than 70,000 adverts from various media sources. Click "log on" and then the menu item "Home" to use the database. 
    • World Advertising Research Center (WARC)
      Portal containing various analyses, reports, news, articles and case studies within the business communication fields; marketing, branding, consumer behaviour, etc. The data is, in many cases, evidence-based and may originate, for example, from ESOMAR or Advertising Research Center.
    • Academic articles
      See, for example, the list at the top of the page under good places to start - article databases.

    Social media

    • Encyclopedia of Information Science and Technology
      A short article describing the concept of "social media"; its history, uses, future, etc. Moreover, there are a number of references to further reading, so this can be a very good basis for further information searching.
    • Business Source Complete
      Database with academic articles on the use of social media in businesses and organizations. 
    • ABI/INFORM Global
      Database with academic articles on the use of social media in businesses and organizations.
    • Communication & Mass Media Complete (CMMC)
      Database containing academic articles, seen from a language and communication studies angle on the concept of "social media". 
    • Passport (GMID)
      Database from Euromonitor containing various types of analysis, for example, consumer reports – categorised in relation to media use. Choose, for example, the tab "Consumers" and then "Technology, Communications and Media".
    • World Advertising Research Center (WARC)
      Portal containing various analyses, reports, news and case studies within the business communication field - e.g. marketing and media. The data is, in many cases, evidence-based and may originate, for example, from ESOMAR or Advertising Research Center.

    Other relevant subject guides

    Videos

    • Train Your Database Skills
      "Train Your Database Skills" is a tool, an online training course, for those who would like to learn how to search specific databases, see an overview of what the selected databases are particularly good for. Read more about "Train Your Database Skills".

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    Revised 21.09.2021 -
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